Company URL: http://www.secondrotation.com/
Citation URL: http://arstechnica.com/articles/culture/clean-break-second-rotation.ars
Formation Date: 2006
Funding Status: Seed
Founders or Execs past companies: Pay Pal, Cambridge Information Systems, Boston Compliance Systems
Industry: Consumer Web
Offering Description: By making it easier to get cash out of old consumer electronics, we magnify the impact of sustainability by helping folks participate in the mission whether they care about it or not, (i.e. if you care only about the cash, fine, here's the cash - if you care about the mission too, fabulous - here's cash and a mission! :) ) and thus, just like Ben & Jerry's, The Body Shop and others, we put the power of business to work in making a social difference.