Monday, December 7, 2009

For Entrepreneurs, new blog by David Skok from Matrix Partners

Just found out about a new blog,  For Entrepreneurs by David Skok from Matrix Partners.  If you are interested in getting started, getting funded, and building a successful company, you will want to add this blog to your feed reader.

David is a successful entrepreneur, founding his first company at age 22, four companies in total,  including two successful exits from his Boston companies, Watermark(bought by Filenet) and Silverstream (IPO then bought by Novell).

As a VC he has already had successful exits with JBoss(RedHat), AppIQ(HP) and Tabblo(HP). One of his most recent investments is HubSpot, which has probably had some  influence on his decision to start blogging.

For Entrepreneurs has a lot of content other than blog posts which are reference material for startup founders getting their companies off the ground. I particularly like the section on Building a Sales and Marketing Machine. It includes a lot of data and diagrams that walk you through detailed structure and methods for creating a customer acquisition process.

The most recent blog post on Viral Marketing is informative and introduces a new factor , the viral cycle time, which is a key determinant of rate of growth.

We can look forward to a lot more anecdotal advice and guidance that should save aspiring founders much time and effort.

If memory serves me correctly, I seem to remember Silverstream's product launch was from a party on the deck of an Aircraft Carrier, so maybe at some point we will get to hear about that and how things have changed in this era of continuous deployment, product market fit and soft launch.

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